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Laura Boothby, head of broadcast communications at Sainsbury’s, said: 'Living well has been at the heart of our advertising all year and there is no better time to celebrate that than at Christmas.'There are so many rituals and moments that makes each person’s Christmas special and we wanted to feature as many of these as possible – and all set to a catchy festive tune.' The two-minute tale of friendship that develops between Moz the Monster and his seven-year-old host Joe is set to a cover of The Beatles song Golden Slumbers by Manchester band Elbow.
The item, a limited edition crystal studded stiletto specially created by leading British designer, Jenny Packham will also be on offer to Debenhams customers.The ad tells the tale of a young woman who loses her shoe on a crowded train and the handsome stranger who finds it.Audiences will also see a familiar Hollywood face, with a cameo appearance from Ewan Mc Gregor, who plays a pivotal role in the fairytale ending.Set to an upbeat song written by comedian Ben 'Doc Brown' Smith - who rapped on Equality Street with Ricky Gervais - it celebrates the nation's love of food.In keeping with the supermarket's Living Well campaign, the video was shot in black and white in London, Cardiff, Manchester and Glasgow using a cast of 200 people.